What Is a Serum and Should You Include It in Your Skincare Routine?

Everyone’s skincare routine is important to them and unique to their face and needs. Some people are extremely particular about the products that they include in their daily and nightly regimens. They only use an activated charcoal face wash that has tea tree oil in it, for instance, or they seek out products that contain organic, wild-crafted ingredients. 

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If you fall into this category, you probably do extensive research before adding a new product to your skincare routine. Thinking about including a serum into your morning/night regimen? Here’s some important info to know. 


What Even Is a Serum?

First things first, before we can get into the why, we have to cover the what, as in, what even are serums? Serums are skincare products that deliver key ingredients deep below the surface of your skin. Although some might include them in the moisturizer or face cream category, they’re not exactly the same.

Serums focus on the layers beneath the surface of the skin, while face creams or moisturizers tend to stay close to the surface. Serums are also typically thinner than a moisturizer or face cream, which allows the serum to seep into your skin and deliver its key ingredients more efficiently. 


The Benefits of Serums

There are a lot of benefits of using serums, including hydrated, moisturized skin. Many people like to use an antioxidant serum daily to help protect their skin from UV rays and free radical damage, which can result in signs of aging such as wrinkles. You should seek out a serum that features high-quality ingredients such as cranberry and red raspberry seed oils as well as vitamin e and macadamia nut oils. These ingredients and antioxidants pack a load of benefits. Not every facial serum is the same, however, so you need to consider a few things first before adding it to your routine. 


What to Look for in a Great Serum

As with most other skincare products, it’s important to first consider your skin type. If you have sensitive skin or are acne-prone, you’ll want to pay extra attention to the ingredients on the label. As a general rule of thumb, typically the fewer ingredients, the better. Also, oils, antioxidants, and vitamins sourced directly from Mother Nature are the best choice for many. Lots of manufacturers will use fillers in their products that just end up weighing you down while diluting the key ingredients featured so prominently on the bottle.

So, look for a serum made for all skin types produced in small batches with ingredients sourced from nature whenever possible. The result will be a simple and mild formula that delivers key benefits below the surface without any unnecessary fillers. With a high-quality, small-batch serum in your routine, you’ll rest assured you know what you’re really putting on your face and will reap the benefits of soft, hydrated skin.


About Native Essence Botanicals

If you’re seeking a brand that makes their skincare products the simple, mild, and natural way, look no further than Native Essence Botanicals. Founded by husband and wife team, Ryan and Ramona Behner, Native Essence Botanicals is on a mission to provide you with products that deliver real benefits through quality ingredients that are safe for all skin types. After struggling all of his life with sensitive skin, Ryan decided to share his knowledge with the world as he and Ramona craft their skincare essentials in-house in small batches. They use traditional, proven methods to create their hydrosols and essential oils using wildcrafted and organic ingredients wherever possible. Native Essence Botanicals offers a variety of products on their site, all following their simple, mild, natural philosophy. Whether you need activated charcoal face wash, hyaluronic acid toner, botanical beard balm, or deodorant, they have it all and more available at their online store. 

Learn more about Native Essence Botanicals and their sensitive skincare essentials at Nativessence.com

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